Submit your home page and hallway page (the file with links to all your information frames) once every week or 2 weeks to ensure that your pages remain in the search engine index. Search engines often drop pages off their index and this resubmitting will ensure that you will be reindexed if you are dropped off.
For maximum coverage and results, generate information frame pages for at least 50 keywords and phrases that represent the content of your web site. The keywords Help file will show you tips and resources that you can use to build up a good list of keywords and phrases.
PositionWeaver and WebPosition work great together! Use WebPosition Analyzer to keep track of your rankings and analyze pages that rank higher than yours so that you may use their text statistics to generate higher ranking information frame pages with PositionWeaver. See the Help file more more information, or the Resources | Recommended tools and add-ins for a link to your free WebPosition download.
Keyword list building tip: Think! Brainstorm! Sit down for several minutes and think! Write down whatever keywords or phrases come to mind. Then look at your list and see what other word combinations you can make out from the keywords you have already written down.
Keyword list building tip: Look at your products and services and see what words relating to them will pop up in your mind. Write the names of each product or service that you deal in. These product names will also be part of your keyword list.
Keyword list building tip: Ask your family, associates, clients, and friends what words and phrases they would most likely use to search for products or services like yours.
Keyword list building tip: See what keywords your competitors use. See what keywords are featured on their pages and in their meta tags.
Keyword list building tip: Be specific AND general in scope. Think of words that also describe things related to what your site is about. For example, if you sell wedding gowns, also think about other things and words related to weddings, such as honeymoon, bridal registry, wedding rings, engagements, and other wedding accessories and services. The idea here is to capture people who may be looking for other things related to weddings, whether they are directly looking for wedding gowns or not at the time. Chances are that someone looking for any wedding related information will also be interested in knowing about wedding gowns. Get the idea? This is a very powerful way of getting more targeted traffic to your site.
Keyword list building tip: Do not forget misspelled words. People often misspell words when they enter their search terms. Include commonly misspelled words or phrases as part of your list.
Keyword list building tip: If your site deals with a particular region, remember to include that in your keyword list. E.g. 'Los Angeles wedding gowns' if you deal in wedding gowns within Los Angeles. A lot of people will search for wedding gowns, get a big list of returned search results, and decide to add the words "Los Angeles" (or wherever else they may be interested in) to get more specific search results.
Keyword list building tip: Use the long and short form of words, e.g. consult, consulting, and consultants.
Keyword list building tip: DO NOT SPAM! Do not use keywords that have nothing to do with your web site. Do not list the keyword "sex" or "free pics" just because they are frequently searched for if they do not have anything to do with your web site. You will only get traffic that is of no use to you anyway because surfers will come to your site and leave angrily when they realize you just cheated them. Also, search engines are on the look out for such deceitful practices and can sometimes ban your pages for spamming. As long as you stick with keywords related to your core business, you will be fine, but do not go way out of line.
Keyword list building tip: GoTo.com Keywords Inventory Search (http://inventory.go2.com/inventory/searchInventory.mp) - search for your keywords here and see how popular they were on GoTo.com. The service will also tell you what other related keywords and phrases were searched for. This is perfect for finding related keywords that you may not have thought of.
Keyword list building tip: SearchTerms.com (http://www.searchterms.com) - See what the top 100 search terms worldwide were. Remember that it is not advisable to use terms that are not related to your web site's content, but this service can still prove useful.
Keyword list building tip: SearchSpy (http://www.searchspy.com) - SearchSpy is a database of search terms captured from the top search engines. Use this to find even more words and phrases for your list.
Keyword list building tip: WordSpot (http://www.wordspot.com) - WordSpot keeps track of all search terms searched for on the engines. You can get their free weekly list of the top 200 searched for terms. Or you can give them some of your own keywords and phases and they will tell you what other phrases and being searched for that are related to the one you gave them. Not only tat, they will also tell you how the overall search frequency rank of each phrase and the actual times it has been searched for in the last week or month.
Whenever you generate a new set of replacement information frames with new text statistics, simply save them in the same directory as your old ones and they will automatically replace the old ones since PositionWeaver will give them the same filename. The engines will soon come over and re-index the changes.
For highly competitive keyword phrases, you can greatly improve your positions but analyzing the current top ranking pages, entering the text statistics for that in the Custom text statistics window (see the Advanced tab), and generating a information frame page with them. That will greatly boost its rank!
ScreenTips show information about different elements on the screen. To see a ScreenTip for an element, click the question mark at the top right corner of any window and then click the element. (If the dialog box doesn't have a question mark button, select the option and then press SHIFT+F1.) To see a ScreenTip for a menu command, toolbar button, or screen region, right-click on it and select What's This? on the pop-up menu that comes up.
PositionWeaver doesn't have to look boring! Use skins to spice up PositionWeaver and make it a lot more fun to use! See the View menu to set your skins.
When selecting colors for your information frame pages, make sure that the text and link colors, against your selected background color, can be read clearly by a human eye, otherwise the search engine will ignore the information frame page. Do not, for example, select a black background and black or deep blue text.
Avoiding spam: Never use keywords that do not apply to your site's content.
Avoiding spam: Do not create too many information frames with very similar keyword phrases. If you have to choose between having a phrase in its plural or its singular form, choose the plural (e.g., use "rental apartments" instead of "rental apartment", but not both).
Avoiding spam: Do not submit the same page more than once on the same day to the same search engine.
Avoiding spam: Code swapping. Do not optimize a page for top ranking, then swap another page in its place once a top ranking is achieved.
Avoiding spam: Do not submit more than the allowed number of pages per engine per day or week. Each engine has a limit on how many pages you can manually submit to it using its online forms. See the Search Engine Manual help topic for details.
If you want to, you can select a large banner image to fill up the screen on your information frames if you wish to push the generated text below the screen to hide it from viewers. But be careful, too large an image may have a large file size and load too slow.
Using a good background image can make your information frame pages look a lot better and more professional.
For best effectiveness, save your information frames in your root directory on your site. If that will make your site too disorganized, save them to their own separate directory just one level below the root.
The information frames can have a JavaScript visitor recapture feature that automatically launches your web site in a new window if the visitor decides to leave your information frame page without proceeding to your web site. That way, they will always get to see what your site really looks like in case they do not like the appearance of the information frame. You can turn this off or on as you like.
Use the thesaurus (PRO version only) to look up synonyms (similar words) of words. You can use it to find more related words to add to your keywords list.
For your information frames, we recommend that you use Arial font which is almost guaranteed to be found on all your visitors' computers. Other fonts may not be found on some computers and this may cause display problems on your information frame pages.
For best results, enter body text made of short sentences of about 5 to 7 words long. The generator uses portions of your text to construct parts of the information frame page. Shorter sentences are more likely to be used in whole, as you entered them.
If you can, try to include in your body text words or phrases related in meaning to the keywords you entered, as long as they are NOT the actual keywords themselves. Some engines rank pages higher if they also contain words related in meaning to the keyword or phrase searched for.
Use the 13 most powerful marketing words in your body text as much as possible. These words have been found to get a much better response from readers, which means more people will click through into your site. Use them early on and throughout your text here. These words are: You, Save, Results, Health, Love, Proven, Money, New, Easy, Safety, Discovery, Guaranteed, Free.
A quick way to build a good keywords list is to cut and paste from sources such as META tags on other web pages, search engine popular search terms lists, etc. these sources often have extra characters you do not need and would have to delete painstakingly if done manually.. the PRO version helps you eliminate these extra characters without even having to think about them! Simply set the PRO filters before or after cutting and pasting and it's done for you in the background!
After you generate, upload and submit your information frames, see the Help file for information on tracking, improving on, customizing and maintaining your information frames.
